Harley Kills Off The Buell Brand

AN AMERICAN MOTORCYCLE BRAND GOES AWAY. I’m surprised by today’s news that Harley is killing off Buell Motorcycles.

Buell has offered innovative technology to the motorcycle world since 1993, as a small, American, sportbike manufacturer. Buell even won its first AMA Pro racing championship in September of this year.

Click here for the official word from the Buell website: BUELL CUSTOMER FAQ.

And click the video for a statement from the man whom the company is named after: Erik Buell.

In related news, Harley-Davidson also announced they are selling off their high-end, high-performance, Italian brand, MV Agusta, which Harley acquired just over two year ago, in August of 2008. At least MV Agusta will not likely be going away.

Today, October 15, 2009, is not a good day for the history of motorcycle development.

Categories: Bikes

Tags: BuellHarleyvideo

MCg

"Wandering Around" is my motto: Up and down the California Coastal Ranges; the Rockies; the Appalachians; the beaches of both North American coasts; and everywhere in between. Any two wheels with a motor and a full gas tank will make me happy.

3 Comments

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shock75 · February 8, 2010 at 5:58 am

in its place I would open a new motorcycle company …

Malcolm · November 5, 2009 at 12:52 am

Interesting that he didn’t see this coming?
Harley is notorious for killing cool innovative ideas!

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